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- Cost effective but doesn't replace print
- Online versions encourage loyalty
- Digital issues extends reader scope (SEO), tell-a-friend, social nets
- Connect online catalogs to online stores
- Learn what catches reader attention
- Short ROI
- Easy to use
If you disagree, tell them, not me. And, oddly, there is no unique URL associated with the print insert, which appears on pp. 41-44 of the July/August 2009 issue, 32(6). I think that violates a corollary of #3.
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