2009-07-20

ZMag's Digital Publishing's Seven

A print promotion in eContent magazine features "Seven Things You Should Know About Digital Publishing." The vendor, zmags, offers these:
  1. Cost effective but doesn't replace print
  2. Online versions encourage loyalty
  3. Digital issues extends reader scope (SEO), tell-a-friend, social nets
  4. Connect online catalogs to online stores
  5. Learn what catches reader attention
  6. Short ROI
  7. Easy to use
If you disagree, tell them, not me. And, oddly, there is no unique URL associated with the print insert, which appears on pp. 41-44 of the July/August 2009 issue, 32(6). I think that violates a corollary of #3.

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