2013-08-07

RadioLab Visits Miller's Study

Radiolab's Episode Introducing Miller's Study
The Number made an appearance on RadioLab in an episode a few years ago, courtesy of Jonah Lehrer (How We Decide). 

The connections made in that episode included show favorite Oliver Sacks on how he restricts options placed before him, and related advantages he sees in following a relatively strict work regimen. 

Researcher Baba Shiv discussed how similar constraints affect purchasing behavior, which he calls "neuroeconomics." 


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