If 90% of personal introductions fail, as some analysts claim, there must be a cause.
Corporate coach / consultant Sally Hogshead proposes the "seven triggers of fascination." These designations are given to personal characteristics that she says enable individuals to leverage their most effective personality traits to communicate with colleagues and customers. These traits improve successful introductions.
Her video presentation can be seen at the ASQ site. She even puts the seven triggers on her business card.